Creating an immersive 360 experience for the all new luxury performance SUV.

The Challenge

Acura was preparing to launch the all new 2022 MDX. Being an "FMC" (Full Model Change), we were looking to showcase the all new exterior body redesign that maintains it's position as a top tier luxury performance SUV.

But in the spring of 2020, COVID-19 hit. Though it would normally be an on location shoot, we needed to adjust our approach, and work with Taylor James to create this 360 dome entirely in CG.